Café novelist

Frustrated indie author!

How to make your book more discoverable with Amazon’s keywords

on September 24, 2017

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Are you frustrated by lack of sales? There could be many reasons for this, but if you’ve covered the basics such as good editing and a professional book cover there could be other reasons. Yes, your book is your baby, but just by pressing that publish button doesn’t mean that sales will just come flooding in.

After a period of very slow sales I was becoming very despondent by the whole process, I don’t mind saying. But then I decided to do a bit of research and use Amazon’s tips on how to use categories and keywords effectively. Then I came across a piece of useful information that I was not aware of before. I shall write this step-by-step as I did it.

If you contact Amazon support on your product page by scrolling to the very bottom, you will see to the left – Categories and Keywords. Click on this then you will see this line at the top –  What are some best practices for choosing keywords?

Click on this and you will see at the top of this page – Categories with keyword requirements. In this section you will see requirements for Amazon.com or Amazon.uk. Let me use the example that I used. I clicked on Amazon..com and used the following genre – Literature & Fiction. And this is where I found what I thought was really useful and never knew before. I’ll use the information that they have provided below.

“In order for a title to appear in the Literature & Fiction sub-categories below, the title’s search keywords must include at least one of the keywords or phrases listed next to the sub-category. These categories and subcategories are  specific to books listed for sale on Amazon.com; other marketplaces may not support these keywords.”

So if you want to refine your category and sub-categories it is useful to use keywords effectively. And to do so even further you can click on this link which will help you refine your other keywords more effectively – Make Your Book More Discoverable with Keywords.

My process was to use the keywords 17th century and coming of age to place my first book The Shamanic Prophecy in those following sub-categories. Then I used these keywords following Amazon’s tips, forgiveness, feel-good, strong male lead, Spanish conquest of the Americas. If readers cannot find your books then it will be well worth it to invest a little of your time to research categories and keywords.

You’ve got nothing to lose – apart from your sanity! 🙂

 

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