Café novelist

Tips for indie authors

Free advertising for authors on Amazon – well, almost!

on May 21, 2017

-Well, almost!-

After having tried Facebook advertising with marginal success, yet paying handsomely for the privilege I thought I’d try another avenue. I have been aware for some time of the possibility of advertising through Amazon to promote one’s books. I just thought it was simply another way of throwing money down the drain so I ignored it initially. But after having another look at Amazon Marketing Services I thought I’d give it a try.

What I have found is that it is a really inexpensive way of getting more eyeballs on your products. Whilst it might not lead to bucket loads of sales it can run in the background, and you don’t have to worry about racking up costs unlike Facebook ads. For example, at the time of writing, the advertising campaign I’m running for my first book, The Shamanic Prophecy has been displayed 1,168 times at a grand total of $0.20! Now, where else can you run that sort of advertising campaign for such a low cost?

The way it works is that you can input up to 1,000 keywords which you think are similar to the keywords that people search for when looking for your book. Also, you can put in the author’s names of books which people have bought after buying yours. The process is that if you go to your author page (here is my page, Heath Shedlake) you will see on the left-hand side of the page, Customers Also Bought Items By. This is where you’ll find all the really useful information about other authors. And if some of the authors are successful, then so much the better. For instance, a couple of the authors listed on my page are Paulo Coelho, author of the international best-seller The Alchemist and James Redfield, author of The Celestine Prophecy.

It is totally acceptable to put this kind of information in, and in my experience one can be more liberal with keywords via Amazon Marketing Services than with the seven keywords one is allowed when downloading one’s book via Kindle Direct Publishing. So the lesson is this, why not research some keywords using Google Adwords or similar and start running an advertising campaign?

Trust me, you won’t spend a lot and it’s just an inexpensive way of trying to promote one’s works.


2 responses to “Free advertising for authors on Amazon – well, almost!

  1. lazypawsuk says:

    Hi Heath You could also try a subscription to Writing Magazine where, as a published author, you will have your own page to promote your book(s) for the duration of your subscription. If, however, you didn’t take the subscription, you’d pay (I think) £50 a month to advertise, so for the price of an annual subscription, you’re basically advertising for free and reaching hundreds, if not thousands, of potential readers. Just a thought. I’ve read all of James Redfield’s books and they are awesome. I have one by Paul but not read it yet so you are in illustrious company! Hope your book does sell well. You deserve it. I have it on my Kindle but haven’t yet read it. When I do, I will write a review and put it on Amazon.
    Take care and all good wishes. Pauline Dewberry –


    • Hi Pauline, thank you very much for your comments. I do in fact subscribe to Writing Magazine and have tried the advertising option, but it doesn’t really lead to much. Yes, if I could get just a little bit of Paul’s success I’d be very happy 😁 I’ve done a rewrite of The Shamanic Prophecy since you bought it,which I think is a lot stronger than the previous one. I’d be happy to send you a PDF version of you were interested?


Thanks a lot for your interest in my post, I'll get back to you as soon as I can!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: