Café novelist

Tips for indie authors

Selling books

on March 7, 2014
There’s nothing like holding a book in your hand and judging if it is right for you. You can check out the quality of the cover and read the first page or two, skip forward and read any other part of the book. So as a self-published author I am constantly experiencing the highs and lows that come with self-promoting my Kindle and paperback book. Well, one of the most fruitful ways I have found recently in which to reach my target audience is to sell my paperbacks in the local cafes of my home town. These are the places in which I wrote my book so I have built up a rapport with the staff, enabling me to ask them to stock it for me. I must say it is most gratifying each time I go in to see my stock getting smaller! Also I have the advantage of asking the staff about the demographic nature of the purchasers. It seems to be a lot of women in fact who have been buying my book. I don’t know if it is because these cafes are open during the day and as such perhaps a lot of mothers meet friends there whilst the children are at school? The frustrating thing about Kindle sales is that one has no idea of who has bought your book.
I did approach a local independent book seller and quite cheerfully enquired as to whether she would like to stock my book. Well, what had initially started out as a quite simple question ended up as a tug-of-war between myself and her inability to talk to me in a polite fashion. I must admit that I scratched my head after walking out of her shop and getting nowhere, wondering why someone who runs their own business would alienate someone in the same industry so readily. But that’s what happens when self-promoting, some ideas work and other times you come up against a brick wall. So I must admit it was so satisfying when the café owners readily agreed to stocking my book. Just wait until my book is a best-seller, then that book seller will be sorry! 🙂 I feel like the cafés are my own personal book shop where there’s only my book on sale and God help any other author who tries to muscle in! Hmm, now I just need to approach Starbucks!


One response to “Selling books

  1. woodstart11 says:

    Brilliant idea to sell in cafe’s Heath – that’s thinking outside the proverbial box! It’s so hard to make your book stand out in a room full of books but an impulse buy when you’re buying a coffee – genius. I seem to recall something for my marketing days about independent thinking. You’ll probably be a trend setter! Best of luck!
    ps I heard you on Radio 2 – another awesome avenue of self-promo.


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